Marketing Report

In our usability lab we observed the remote control use among subjects (N = 100) who also filled in a questionnaire.

Users dislike the look-and-feel of current remote controls:

Function

Frequency of use (# per hour)

Relevance [1...10]

Power

1

9

Channel selection 

168

10

Volume selection

4

10

Audio settings (mono/stereo, pitch, etc.)

0.8

2

Screen settings (brightness, color, etc.)

0.5

1.5

Teletext (flipping pages included)

14

6.5

Channel settings

0.01

3

The biggest frustrations users expressed:

Would you prefer an LCD screen on a multifunction remote control?

 

Would you pay more for speech recognition in a remote control?