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[19:57]
Okay, now the things that I was thinking and th- my wish list has really been realised in this prototype. I wanted the shape to be biomorphic, I didn't want anything with angles and all square, I wanted it to be comfy and roundy* so we we've got that. The size is small, the colour's bright and warm which is what we wanted. We wanted the feel to be as soft as possible, we'll have the soft buttons and the way this is shaped, even though it's gonna be hard plastic, it feels good in your hand so that's nice. And functionality I put last on my list because people aren't going to use it before they buy it. $ So paradoxically the other features, in other words, the look, the feel um and the shape, that's what people are gonna get in the store. They don't have a television in the store, they can't play with it.
[20:43]
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