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[8:30]
And, in order to make it really sellable we've gotta shorten the learning curve, make sure it's really intuitive and easy to use. We have to have as few buttons as possible, because more buttons is more confusion, so that's why I'm saying, simplicity is good. Finding it's important, obviously you can't use it if you can't find it. So we've gotta concentrate on the features that help you find it, and I've already said this several times but I put it down in writing here, it should be an attractive impulse purchase at twenty five Euros. So it has to have enough value that when somebody looks at it they say, uh twenty five Euros I'm not gonna take that. Has to be so great that they're gonna say, uh twenty five Euros isn't much. Um and then maybe a motto, like we put fashion in electronics might be something we can use in our marketing campaign. Okay that's uh about it for me right now.
[9:18]
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