00:54	Hi Kate. $ Okay, carry on. $ Alright um this is the beginning of the third meeting, the conceptual design meeting. Um our agenda should be um that we're opening the meeting, I have - the minutes from the previous meeting are on the shared f- drive at this point. Um and we should each have a presentation to make. Um we have certain decisions to make and we have forty minutes total. It's twenty five after two at the moment, so forty minutes is five after three, # um which I'll be keeping an eye on the clock for us. Okay.
00:57	Just just carry on. $
01:41	# Um there are the decisions we have to turn to, but we'll come back to them in a minute after I take us to the
01:52	minutes of the previous meeting.
02:00	Right um as we remember, I opened the meeting, the four of us were present, the meeting - the first meeting's minutes were reviewed and approved. Um Sarah, you presented a marketing research report um which pretty much rep- represented that fifteen to thirty five year olds uh it has to be hand-held, power, channel, volume, number keys, possibly a speech recognition.
02:30	And then Steph did a second presentation um that those functions plus streamlining them with big user-friendly keys that were easy to use. I think all of us agreed with those things. Kate presented a working design of - going after - going over the basics on the whiteboard um that it should be a simple mass-produced device, because of the twelve and a half Pence cost. Um but we did talk about possibly using rechargeable batteries and having a docking place as a selling point. Um and the new requirements that it for - be for T_V_ only um and that it include the l- so- slogan and colour of the uh corporate design be included. Um
03:22	# the corporate image.
03:25	So we agreed that the target market would be fifteen to thirty five with more money than sense, that were decision makers. Alternatively it would be a manufacturer to enclose it with the T_V_, but it still should meet those parameters. Um and that the function we agreed was volume, power, numbers, enter, channels, a way to move between channels, easy to use and hand-held.
03:53	# Um at that point we agreed that Sarah would look at the current cost of competition, what what do the current ones sell for. Um and Steph was gonna look at ec- ergonomics. Kate was gonna look at cost and feasibility of the various possibilities that we discussed. And I was to type up these minutes and work on the final report.
04:16	Is this a fair presentation of what our last meeting was?
04:19	Yeah.
04:22	Yes.
04:22	Mm-hmm.
04:23	Okay.
04:25	Right. So we're ready to close that and go back to our -
04:33	That one.
04:36	Right. We're up to the point of the -
04:41	Go back.
04:44	Um # the three presentations. So we're going to pull the plug on me and turn to Sarah. Is that okay?
04:54	Is that alright with everybody else? Especially since Kate asked to be last. $ Sarah, I'm sorry if I misspelled your name, I didn't know whether it was S_A_R_A_ or $ S_A_R_H_.
04:55	Yep.
04:55	Mm-hmm.
04:58	$
05:03	$ # I respond to either. No worries.
05:07	You respond to whatever you get, huh? $ Okay.
05:26	Um, did you do your - Hit -
05:28	Yeah, @
05:29	Ah, there it is.
05:32	Okay, first thing I want to address is um one of the points that Florence brought up, which was uh current cost of the competition devices, similar to the ones that Stephanie uh showed us and and they're uh twenty to sixty Euros, depending on uh branding. Some of them that have a higher brand recognition are on the more expensive end. But I think that with the current um price that we're searching for, we're well within, even on the lower end, of the uh of the market. But I'm going to move on to more interesting um # more vibrant things.
05:33	Ta-da.
05:53	Right.
06:07	Mm 'kay.
06:16	# So, I investigated the remote control market in greater detail, and my uh - the theme of what I was to work on was uh trend watch.
06:24	$
06:26	And $
06:27	$
06:27	'Kay.
06:29	$ Sorry. $ I'm glad to see the marketing budget is being so well spent on $ @. $
06:30	$
06:30	$
06:31	$
06:32	$
06:35	#
06:37	$
06:40	# I know that you all are a distance from cutting edge marketing research, so you know, I'm just gonna try to cloak it in really professional terms here. What's hot, fruit and veg.
06:44	$
06:52	$
06:52	$
06:53	Spongy. And this is all over the catwalks, Paris, Milan, and I'm talking about clothing, furniture, shoes. # This is really interesting change from past years, because it is much more organic, um some would say approachable. # And I think if we're to refashion our view of what we want in a remote control, we should perhaps think about incorporating technologically interesting fabrics
06:59	%
07:08	$
07:08	Mm.
07:27	and some of the bold colours into a simple
07:33	handset. So. # I also did a little research on um
07:39	# what again are the most important priorities in uh decision making about uh purchasing. Fancy. Functional is out. And f- the fancy, and that's exactly the term, I'm I'm thinking polished, elegant, # you know, kind of innovative, but a cut above. This is twice as important as the next finding, which is technologically innovative. This is interesting, 'cause I think in the last meeting we were talking about technology as being so important, but maybe what's innovative is having it simple with um with uh technologically # superior fabrics or uh, you know, designed in interesting substances. Ease of use. Again, pretty low, I mean it's the top three, but each of the uh fancy and technologically innovative are far more important. So
08:39	I think we should cloak the streamlined remote control device in a series of $ fruit $ fruit themed sleeves.
08:40	$
08:45	$
08:52	# I think that's a good idea. Don't you? $
08:53	# Y- yeah, you know -
08:54	Yes.
08:55	It sounds like the the uh covers that they use for the remote, you know, your t- your cell phone.
08:58	Exactly.
09:01	# Exactly. I was thinking though that instead of having something uh like patterned, you know, so, you know, something similar to a summer dress. @ you know, it would have like fruit and veg, is that we actually make these spongy. They could be - ini- initially I thought we could start with kind of um fruit that would suit kind of uh a long uh hand-held, so banana, pineapple and pear. Um it could actually - the sleeve could # take up a lot of the $ development and the remote control, we'd just need to get reductionist on it. # They could be interchangeable, they're spongy, that goes back to ergonomic, and the youngsters love 'em, fun for the whole family, everyone can have their own. So what we're talking about is changing.
09:13	Mm.
09:39	$
09:45	$
09:55	this concept. Everyone has a T_V_ remote, but then we add in the fact that they could each have their own individual fruit. $ That's what's hot on the catwalks. # So, this is my -
10:04	$
10:11	This is what I'm thinking.
10:14	Hmm.
10:15	% $
10:17	Uh-huh mm.
10:20	In most families, don't - isn't the remote - is a remote.
10:24	Y- yeah, but I think I think what this would allow is perhaps a person in the family who had the most opinion about it - we all need a remote, but the person who is really perhaps active in personalising, I'm thinking the teenager, the - someone fifteen to thirty five would go out and get this additional thing the same way as you mentioned that people would get the cell phone covers.
10:32	Mm.
10:44	$ So when your dad's sitting there, overriding your decision, going no we're gonna watch this, you can bring out your own remote and be like zap, no we're gonna watch this.
10:53	$ Yeah. W- and # plus I think -
10:57	Mm. Well actually some households do have three and four T_V_s and they would have a remote for each one, so.
10:59	#
11:01	Uh yeah.
11:02	@
11:03	Yeah.
11:06	Yeah. So this is an idea and I I - you know, this is exactly what the research has uh has shown. So I really open this up to uh any other feedback. This # spongy fruit and veg.
11:21	Yeah, I I think we're gonna have some trouble when we get down to the component design on this. Spongy is gonna be difficult, I'm afraid.
11:22	Thanks.
11:26	# Alright.
11:27	Yep.
11:27	Hmm.
11:29	# And as for
11:30	Hmm.
11:33	as for um well budgeting as well, if we're gonna have lots of different interchangeable
11:40	#
11:41	# I I just have my ear to the market, guys. @ -
11:41	components. $ Is this @ to the market @?
11:45	Yeah, I mean basically we can make these things out of wood, titanium, plastic or rubber. I suppose rubber is the closest to spongy, yeah.
11:52	Is spongiest, yeah. That would add -
11:55	I was thinking titanium myself.
11:56	I was thinking titanium, I was thinking it's just - I have been influenced by pictures of iPods, and they're also minimalist and shiny.
12:02	Mm-hmm.
12:04	#
12:06	They are and they they would fulfil the uh first um priority, which is fancy. I think many of us would associate those with fancy. Something else we could do is uh
12:19	call it something that's fruit and veg
12:24	oriented. We could call it uh -
12:27	# The name.
12:27	Are we talking about the device itself or the c- or a cover for the device that would be an interchangeable cov- cover as a separate
12:37	product?
12:38	# Well it would be uh a a very simple product that would have a spongy sleeve that would be interchangeable. So -
12:43	Perhaps perhaps that desi- that particular suggestion needs to go back to management and perhaps go to another group to actually design as a separate product.
12:43	Yeah, but it's kind of pointless, isn't it?
12:52	Yeah.
12:53	# That, you know, that might be -
12:55	Let's delegate. $
12:57	Wo- would that be agreeable?
12:57	And then we could keep it titanium.
12:58	Yeah. # W- w- would it be helpful if um I described the components a bit, because I think it would give you um - maybe bring this discussion back to Earth of what we can actually physically do.
13:11	# Yeah, maybe. Or -
13:14	Do you wanna be next or you want Kate to go next?
13:17	I think possibly it might be more useful if Kate went next.
13:20	Okay, we'll move the -
13:22	Um -
13:23	%
13:37	$ You can even have them in different flavours as well. # So that if you just wanna sit there and chew on the remote, it could be like pear flavour, yeah. Scratch and sniff. $
13:41	$
13:44	Yeah. Or s- or smelly. Scratchy
13:48	Uh well I was really thinking a lot about the I_ uh the iMac kind of gel gem tone. It's hot on the streets, guys.
13:57	# Right, well I I I think some of this um - you're gonna be a little disappointed with some of the things I have to tell you, but I'm afraid this is the real world. # So um
14:00	$
14:09	I've been looking at the the basics of how these devices actually have to work in order to operate, and I've had some discussions with the ma- manufacturing division, who have told me what's actually available, you know, what the current state of the art in components is, and some of the exciting new things they've got, but I'm not sure that it's quite what you want um. Now this isn't a very good overhead, but this is just to show you, this is the innards of a remote control um. I really need a pen or something but uh - does my mouse work? No. Um - oh yeah, can you see my little mouse pointer? Right. This is this is the a a # a remote that's been opened up and that's the the back of the interface.
14:45	Mm.
14:50	Mm.
14:53	And this is a push-button one, so you see these little little buttons here, they're little rubber rubber buttons that go through onto the the board at the back and they push these buttons here. Um # and we - that's the basic construction that we've got to got to accommodate. We got to have something that pushes the little buttons that um talk to the chip that encodes the message that sends the the message to the receiver.
15:25	So um I wan- I wanna go through not not just addressing the um # uh the the points that you made, Sarah, but um # doing my presentation in the order I wrote it. $ So first of all um I wanna talk about what possibilities we've got for the energy source. Um we can have your bog standard double double A_ batteries in a replaceable um little compartment.
15:39	#
15:51	We can have a hand - $ sorry - a wind-up, yeah, $ which I think is quite an interesting concept for a - $ sorry - for a remote control, but i- it maybe is - doesn't quite go with the um the fruit and veg. # $ Um one that one that I think is quite interesting is the kinetic energy source, where um # you you actually get the energy by moving the device, which is quite a ni- a nice and neat one. You have to - it means that if it's sitting there for a long time it probably won't work, but you have to sort of throw it between your hands every now and then, it'll work. Or we we had talked about solar power, but I thing that we agreed that that's not so good in the dark.
15:53	$
15:53	$ A wind-up.
15:58	$
16:01	$
16:04	#
16:08	$ #
16:11	$
16:13	Alright.
16:15	#
16:16	Remember, we only have forty minutes
16:19	Mm.
16:23	Hmm.
16:30	$
16:30	Hmm.
16:35	Mm.
16:38	Now I'm afraid this is the options we've got on on the case. It can be made of plastic, rubber, wood o- if you like, $ or titanium. Um and the nearest we've got to st- to spongy there I guess is rubber, but um
16:46	$ Hmm.
16:47	$
16:57	Hmm.
16:57	# I'm gonna come back to the advantages of titanium, and basically it can have a flat surface, a curved surface or a double curved surface, but I think if we wanna use standard components, we're gonna have difficulty with anything much beyond that.
17:13	Hmm.
17:14	Okay, what does the interface look like? Um well push button, that's that's the one we're all familiar with. # Um we can have scroll buttons and the the scroll button can incorporate a push, so you can have it like on a mouse where you can use it to go up and down, change volume or channel or something like that and push to
17:24	Hmm.
17:34	select something. # Um you can have multiple scroll buttons, um this is maybe getting a little bit complicated, but um it's it - the technology is there. And we can also incorporate an L_C_D_ display in the remote, but this will increase the cost. % # Um the electronics that* actually makes the device work, we've basically got three, simple, regular, advanced, and the price goes up as we choose each of this. If we want the nice cheap one, the simple, then we can only have push buttons. All the other fancy interface designs go out the window, I'm afraid. Um pay a little bit more for a regular chip and you can have scroll buttons. If you want the advanced chip it obviously costs more, but it - that's what you need if you want the L_C_D_ display.
18:22	And the manufacturing devision* tell me that they have recently developed um sample sensor sample speaker devices. Now I don't know what that is, but I think they think it's quite important and we might want to incorporate it somewhere. Um ou- our real expertise is in push buttons, I have to say, but maybe you think that's old technology. # And - well I I think we've got two options. We can either go for a really cheap model, keep all of the costs down, um which # means a flat plastic case with an ordinary battery and simple push buttons. Or we can have something that looks a bit nicer, I think it, um won't necessarily l- uh look like a pineapple, but um
18:44	Mm.
19:06	that $ may or may not be a good thing. $ Sorry. $ Um # but it could have an L_C_D_ screen and it could have multiple scroll buttons, and it could have the the company's new development of the um sample sensor and speaker. # So, thank you.
19:07	$
19:09	$
19:28	That sounds good. Any idea - # you you mentioned that there would be a cost difference. Um do you have any idea if if this could - if the fancy model could be done in twelve Euros fifty?
19:34	#
19:43	Yeah, I'm afraid I don't have that information available. Um
19:47	manufacturing didn't actually give - attach any prices to any of this, I'm afraid.
19:51	Hmm.
19:51	Hmm. Because, you know what, I'm being quite serious when I say that that um the things I mentioned are hot. But I think the important thing might be to choose one. You know, if if what you're telling me is is um some of these things aren't just f- aren't feasible, maybe we could something about naming, we could call it, you know, Blackberry.
20:05	# Yeah mm-hmm.
20:14	That's uh -
20:14	Bear bear in mind it has to be the colours and styles of the company, so what I had been thinking was something chunky and yellow and plastic with black buttons with a logo on it.
20:26	# Banana?
20:27	# Alright, well let's see then.
20:29	But um
20:33	I I don't know how important that is to keep it exactly the colours of the Real Reaction company. It's just what I'd understood we'd be doing*. That's before I heard about all this hot tips about the future, fruit-wise.
20:36	Yeah.
20:41	Yeah.
20:46	But - yeah, I'm trying to streamline mine a little bit.
20:47	We we could we could do um a double curved rubber one, which would allow um say a banana, but um unfortunately I see from my notes that if we do that, we have to have a push button as the interface, we can't do anything fancier.
20:58	Yeah.
21:01	Hmm.
21:02	Shall we wait 'til I've 'til I've showed you what - well, $ my extensive presentation $ on what sort of interfaces are available.
21:03	%
21:03	Yeah.
21:12	Yep.
21:12	Mm.
21:15	Thank you, Kate.
21:17	Thank you, Kate.
21:19	Mm.
21:20	You did seem to include just in more detail what I've got though. So $ so mine's a bit pointless.
21:31	Right. #
21:32	%
21:33	F_N_ and F_ eight, did you say?
21:36	Yes.
21:53	%
21:53	There we go.
21:55	I don't have it on mine though.
21:56	%
22:00	Oh I think um
22:02	Florence resolved it by
22:04	I- If you do F_ uh F_N_ F_ eight again, it's - it'll -
22:06	# Do it again.
22:06	F_ eight again.
22:09	Keep doing it until you get it in both - you get it there, you get it yours without that one, and then you get it with both.
22:12	I think it - yeah, you you will do an -
22:25	Should I do it again?
22:28	Maybe.
22:28	Yeah.
22:29	#
22:34	This time it should come up both.
22:45	% Right then. I don't actually have a huge amount of different information then what Kate says, just
22:51	Okay.
22:55	that my method was to look at the, well, my my inspirations, which was a big collection of lots of different models of remote controls and other things that use a similar sort of thing, including M_P_ three players, uh
23:04	Mm-hmm.
23:13	like you know, hi-fi remotes, not just television and these things. Uh having a think about the feature of ea- the features of each ones,
23:15	Mm.
23:21	um what functions we actually need, and then how to group and arrange these on the actual
23:29	the actual plastic or rubber hand-held piece. # Uh I've been especially interested in the iPod style scroll wheel, which -
23:40	Well, I couldn't find a - the picture of the iPod w- only linked to a web browser, so I couldn't copy and paste it, but it had a similar thing to this thing on the right. It has uh scroll wheels without without a display, but they they scroll like a computer mouse. So I was thinking that uh # um a really simple
23:59	Hmm.
24:00	Hmm.
24:05	a really simple interface with just a couple of scroll things on it um and then instead of a display the display could appear on the television screen.
24:16	Like I guess an existing
24:20	Sky or cable one does. Like, you know, you press enter and it comes up with what's showing on that channel at the moment, and you can do - you can scroll along and it'll show you what's on in the next half hour, and you scroll up and you can see what's on the other channels while you're watching
24:31	#
24:36	the same channel on the screen.
24:39	Uh but I'm also equally taken with this chunky plastic kiddie remote,
24:46	Mm.
24:47	um which is really nice and fun and good to hold and nice, big, easy buttons to press, but still quite simple and quite cost effective. So
25:02	$
25:02	what seems kind of ideal for me would be to just have
25:09	a fairly simple, uh not fancy but not totally minimalist, I mean just pretty simple plastic, probably, I was thinking, yellow and black, just because that's the company's colours, with very very few buttons, but that would correspond to a screen that would appear on the television screen, like, you know, # just small along the bottom instead of instead of having the iPod style display screen on the actual remotes, which is far too expensive. And when you've got a screen sitting there in front of you, you might as well have it appearing uh on the screen in front of you, it doesn't obscure much of the actual picture you're watching.
25:41	Hmm.
25:41	Mm.
25:48	Yeah.
25:49	And so on that you can, just much in the same way as an existing Sky remote, scroll along, scroll up and down. And uh and I definitely support uh the use of plastic and or rubber. I mean titanium would be great, but I think it might be a bit too expensive and too kinda spacey. If we're k- trying to keep it
26:00	Yeah, I'd I'd certainly support that idea.
26:19	colourful and slightly organic, then I think titanium's too
26:24	futuristic.
26:26	It's difficult to make fancy shapes in it as well, we can't for example have a double curved case in titanium unfortunately.
26:29	Yeah.
26:33	Whereas a plastic's so cheap and easy and mouldable and everything else.
26:39	%
26:40	Hmm.
26:41	Uh # then -
26:43	# And the the having the the the screen on the television screen I think is a good idea, 'cause um # otherwise we're we're putting up the price not only for putting - building the L_C_D_ in, but for the electronics as well.
26:55	And it's a little bit pointless as well I think. Like when when when you've got when you've got the screen there, it doesn't have to be anything fancy, just a little menu showing - yeah, a menu, you go into one menu and then it can have your different options, whether you wanna change the settings or the
26:57	It's a duplication.
26:57	There is that.
27:08	Mm-hmm.
27:10	you know, your information about programme that's on at the moment. I don't think that's to taxing to uh
27:19	s- engineer. $ Um.
27:22	But as for actually arranging them - let me go back to the
27:29	to the picture of the kiddie one.
27:35	And I quite like it, 'cause it's just smooth and hand-held and it's got these easily reachable buttons that quite nicely uh spaced out, so something a bit like that with
27:48	buttons arranged in a
27:51	kind of circle. Up, down, left, right.
27:52	Mm-hmm.
27:53	Do you want scroll buttons in that as well?
27:55	I I was thinking not actually scroll, like a like mouse scroll, but you know, a - # I can't quite d- uh describe it. @ you see
28:08	on the one on the right, down at the bottom, is the mouse. Yeah, see where the mouse is, like this s- style thing where you c- have up, down, left and right.
28:11	Mm-hmm.
28:16	# Right.
28:18	And enter in the middle, so you pick your menu and then - your different options and when when you click on each one, it - you can go into a new menu for that. I'm getting a bit uh specific here. Really we'd have to use something to show you, but -
28:30	@
28:32	Yeah. I think I think that's a g- nice clean design, it's playing to our strengths which are in push button technology.
28:38	If - I don't think I can get it up on the screen. Ah here we go. Right.
28:38	# To uh m- make it.
28:43	Oh nice.
28:45	Well, the iPod spinning wheel is uh really complicated. It does scroll, but it is hugely complicated. What else have we got?
28:45	Um - Hmm.
28:51	Huh.
28:51	Yeah.
28:55	Mm.
28:58	Wow.
28:59	Them, they're terrible. But they all have this this feature of this uh -
29:06	It's not quite a scroll wheel, but
29:09	It's a selection wheel.
29:10	it's a kind of selection in this circle, which I think is a really good idea.
29:13	But we can implement it with simple push buttons, which is much cheaper.
29:16	Yeah, like up, down, left and right.
29:21	Which is good. And then and then -
29:23	Yeah, so I mean either a channel up and down, volume up and down,
29:30	next appearing programmes up and down, # uh and then also # when you get into the different menus on the screen, it's got your things like settings and contrast up and down. So all you really need is these four buttons with the enter in the middle.
29:41	Okay.
29:46	Okay.
29:48	And that's it.
29:52	In fact -
29:52	$ Look at look at this one.
29:55	Oh that's really nice. $
29:56	$ Almost impossible to misplace or l- or lose. Might take up your whole living room.
29:59	$
29:59	#
30:02	Do you think with um -
30:03	#
30:05	# It seems that that uh you guys are quite keen on the plastic, perhaps the - something reminiscent of the child's remote. Do you think we could put it in a in a fruit colour?
30:19	And have it abstract. You know, we could call # like a fruit name, but it would be a little more abstract.
30:21	Possibly. Yeah.
30:22	Hmm.
30:25	Mm. We we could actually do it in rubber instead of plastic if you'd rather - if you feel - if you like the spongy -
30:25	That also is possible.
30:27	Mm-hmm.
30:29	Just -
30:29	I'm just just throwing out ideas.
30:29	Or call it a or call it a banana and have it in yellow.
30:33	Hmm.
30:34	Yeah. I'm thinking maybe we need to be a little bit more abstract if the
30:38	design constraints are so -
30:39	Okay.
30:40	# Yeah.
30:40	Uh just something else I need to bring to your attention is have you have you seen these on a remote? This is actually the volume up and down, but # they both say V_ on them, which, when you first look at it, # you expect that to be the down, because it looks like a downward pointing arrow, but it's actually the V_ to indicate that it's the volume, so
30:49	Mm-hmm.
30:52	Mm-hmm.
30:56	Mm-hmm.
30:57	Yeah.
30:59	Hmm.
31:02	Mm-hmm.
31:03	uh we do need to avoid little ambiguities like these.
31:07	Yeah.
31:08	Hmm.
31:08	Nice. Good point.
31:11	But we wouldn't have a specific volume up and down. If we're having the scroll wheel, then it's gonna double up as all the other up and down functions.
31:21	Mm 'kay.
31:22	But then, that's complicated.
31:24	I wanna thank you all for all your presentations. We have about ten minutes left, in which time we have to make some decisions on the remote control concepts. Um and I think you all have been self-stimulating of working together. Um we need to come up with some specifics of the components, um the materials, things like making the decision on the energy um and the case and the interface type things. So # let's -
32:04	Mm.
32:06	Right.
32:10	They want us to decide
32:14	what form of energy are we going to use,
32:19	which - the choices that we've discussed were pretty much battery, kinetic or solar.
32:28	Um this is where Kate's expertise comes in, and our decision making will be a little bit guided by Kate at this point. The -
32:36	%
32:40	You were saying that the kinetic would be useful, that is you just have to move it some and you'd be able to use it um as opposed to a battery that you have to either put it in a recharger or um keep replacing the batteries. Um
32:57	or solar that you'd have difficulty with it if it's a dark day, that it'll die on you, and no way to do it. That's the day you wanna use the T_V_. Um so what's our pleasure here, what would be the cost consequences of each of the three?
33:05	Mm.
33:14	Oh unfortunately I don't have costing information. I- i- in terms of workability, I I think the the two front-runners are the standard battery or the kinetic, but I'm sorry I don't figures on the difference in cost.
33:17	Okay.
33:25	Mm 'kay.
33:28	What's the uh feelings of the group on the kinetic?
33:31	I've used kinetic in terms of watches and it's very very uh handy, you don't even notice
33:39	um that it's there.
33:40	It sounds great. I've never come across it before, but it sounds fantastic. Sounds like it could be g- a really good economical - it would make the whole thing a lot lighter, more convenient.
33:43	It's -
33:47	Mm-hmm.
33:50	It could tie in with the fanciful design as uh, you know, $ throw the banana, you know, just gotta keep it moving.
33:50	Hmm.
33:53	Hmm.
33:53	Yeah. 'Cause it's really a quite attractive thought, isn't it? It's like - yeah, a good selling point.
33:59	So the consensus seems to be use the kinetic if it's at all possible.
33:59	Be-
34:03	But it does depend how much
34:05	It costs. $
34:05	I mean how much it costs and how much more development and research it needs.
34:09	Yeah.
34:09	Mm.
34:09	And and how much you do have to keep it moving, 'cause I'm conscious that watching T_V_ can be quite a sed- sedentary activity.
34:12	Yeah.
34:12	Mm.
34:16	Mm-hmm. But I could market that as a um as a # a - I was thinking actually a a cost saver down the road, in terms of battery, you know.
34:17	Mm.
34:19	$ Do your exercises while you're watching the T_V_. $
34:20	# Yeah. $
34:27	True, yeah, m- more more environmentally friendly.
34:27	Hmm.
34:27	Mm-hmm. You know, kind of the -
34:29	Yeah, that's what I was thinking as well.
34:29	Mm-hmm. You know, kind of the -
34:30	Yeah.
34:32	Thanks for the reminder for five minutes to finish, thanks. Um $ the next thing that they wanted us to do was look at chip on print as a decision.
34:35	#
34:51	Oh right, okay, I'd - that that's something I maybe should have covered. Um
34:56	chip on print is just a manufacturing technique um and I would certainly recommend it, I think, because I'm not sure I have an alternative.
35:00	Oh.
35:07	$
35:07	Okay.
35:10	I- i- it- it's just the way that the the the uh th- the way it's ac- it's actually built and you you print onto the circuit board like you might print onto paper.
35:11	What about the ca- yeah. Oh, the way we @ uh-huh.
35:19	Oh, okay.
35:22	Um what about the case?
35:25	I think they're talking there about do we want wood, plastic, titanium or rubber, and I think we've discussed not having titanium. One, it's too expensive, um and second, it won't do this double um curves. Um we've sort of eliminated wood. We said plastic or rubber. What's the pleasure?
35:26	%
35:46	Well if if Sarah's keen on a spongy feel, the the rubber that we're talking about is the same as you have in those little stress balls, so it's - yeah.
35:55	That's exactly what I was thinking. I'm sold.
35:59	What about you?
36:00	Do you not think it might need
36:02	like a kind of
36:05	a hard plastic inner shell with the actual delicate workings inside, and then a kind of spongy
36:11	Mm.
36:13	Kind of like an internal egg.
36:14	Cover. Uh-huh.
36:15	Yeah, s- thick spongy cover, so it feels like the whole thing's spongy, but actually you're not damaging anything by squeezing it. $
36:21	Plastic inside.
36:23	Yeah. $
36:25	Because I mean you could just get carried away with the with the tac-
36:25	Yeah. I'd I'd need to talk to manufacturing again about whether that's actually possible, but I agree, it's uh - sounds like a nice idea if it is.
36:31	Yeah. Well you do get a bit carried away with things that are tactile, you just wanna stroke them and squeeze them, and -
36:35	Hmm.
36:35	$
36:36	And with sports on television.
36:37	Okay.
36:39	You know. # I su-
36:40	Um the next part they want is the user interface concept. I'm sorry to push you, but we only have a couple minutes to $ finish with.
36:41	I should I should r-
36:42	Then I'll just say I support either - from a marketing point of view I support either decision that the designers make on that.
36:46	@
36:47	Then I'll just say I support either - from a marketing point of view I support either decision that the designers make on that.
36:53	Okay, and it says interface. What type and what supplements?
37:00	Just copy the one on the left. $ No um a scroll -
37:07	Well, like four buttons, up, down, left and right with enter in the middle, that will correspond to a menu on the screen.
37:13	Which I think technically is just push button and uh I'd certainly support that that that brings the cost down quite a lot and it's something that we're an ex- the company's an expert on.
37:17	Yeah, I'd - like push buttons with -
37:21	So push buttons -
37:28	Okay, um
37:31	# that's that.
37:34	Um this is gonna sound weird, but the next meeting starts in thirty minutes. Whew. And they actually want a look and feel design, user interface design, you can look and see this as well as I can. Marketing they want product evaluation. Oh. Oh my, I'm sorry.
37:39	$
37:49	No, it's still it's still plugged in on mine actually.
37:49	No we can't, actually.
37:54	That's why I was looking over your shoulder
37:56	Oh, okay. Sorry about that. missed that one.
38:06	This ought to be fun trying to get this thing to work. Ah, ta-da.
38:12	Now it's gone again.
38:13	%
38:15	Ah.
38:20	You know, I think the the company's s- next project should to design a better overhead device that switches immediately. #
38:26	Yes, because I can't even see mine. Next meeting starts in thirty minutes, these are $ the individual actions. Yeah, right. Um the look and feel design is for Kate, uh Steph gets the user interface design, you get product # evaluation. Um the two of you $ get to play with a Pla- modelling clay um to do a prototype. Uh and everybody gets individual instructions in the usual way. # Anything else we need to do?
38:31	Oh yes.
38:36	Mm.
38:52	Great.
38:59	Sounds good.
39:03	# I don't think so.
39:04	Go to it. $
39:08	Play-Doh.
39:09	And that's the end of this meeting.
39:12	That's for her benefit. $
39:12	$ That's really all I got, guys.
39:16	$

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