"The remote control conforms to criteria...."

(True) 						(False)
1	2	3	4	5	6	7 

Fancy-looking
Functional-looking
Technologically innovative
Easy-to-use
Spongy
Fruit&Veg theme
Match behaviour (in design)
Low RSI risk
Easy to learn how to use
Simple
Hard to lose
Fashionable
Meets our demographic