Trend Watching
Presented by: Jessie 

Method

• Executive Summary
- Remote Control Market Investigation
• Fashion Update
- Fashion Watchers in Paris/Milan

Findings
Ranking Important Aspects of Remote Controls
• #1: Research urges switch from current functional look-and-feel to fancy look-and-feel remotes
• #2: Technological innovation is second-most important
• #3: Ease of use is third-most important 
Findings
Fashion Watch
• This year's top trend for cloths, shoes and furniture is fruit & vegetables 
• Preference for spongy  feeling material
Personal Preferences
• Who wants a spongy remote? Or one with a fruit & vegetable pattern?
- I wouldn't want to make a product that is so trendy it'll go out of style in a year
• Slanted nature of research by Real Reaction is likely to favour fashion over functionality
- Disagree with ranking preference from
fashion--> technology--> easy-to-use