Functional Requirements
Presented by: Jessie Levin, Market Expert
Method

• Market Research
• Questionnaire and Observation
- 100 subjects
- Usability lab (relevance, frequency) 

 
Findings
• DESIRES:
- Attractiveness
- Voice Recognition
- Address frustrations: losing, difficulty learning how to use, bad for RSI
• NEEDS:
- Design matches operating behaviour
- Flipping





Personal Preferences
• LCD Screen?
• Less is More
• Emphasize Look & Feel to win over consumer