So we'd either have a small L_C_D_ display on the device itself , or uh have a dis a menu display that comes up on your television and can b be controlled through the device . And that would allow you to access access the advanced features uh whilst keeping a very small and simple set of buttons for the features that you use most often . Hmm . Okay . So you'd be advocating an L_C_D_ then ? I think that's that's one way to go , yes . Um I mean there are there are advantages and disadvantages if you if you have an L_C_D_ display , it's it's nice , because it's it it lets you just sort of sit there and st and control your television from your armchair . Okay . Mm-hmm . There are disadvantages , an an L_C_D_ display would have to be quite small , 'cause we're we're I well we're I assume we're gonna be making quite a small device . Um it would also have to have uh a kind of backlighting in it , 'cause you ten you tend to watch T_V_ in the dark , but you need to be able to see your L_D_D_ L_C_D_ display . Right . Mm-hmm . Right . The alternative is to have a an on-screen display on your television that you control through your remote control . Uh a bit like a bit like how they have these um digital boxes where you you press the buttons and it comes up with your this thing of watch lo what's on each channel . I mean that that's also a good idea . It's it can it does have it's problems as well , if you've got a small T_V_ and you're sitting on the other side of a room , it's hard to read the little text that comes up . Mm-hmm . Okay . Mm . Mm-hmm . Uh but that's a that's a design decision that we can make . 'Kay . I do think that um one of the important features for a remote is seeing a menu and seeing what's on . Um and so like favourite channels is is applicable , but I think th that you do need to have some kind of function where it's um you have t you can see the title of the show or possibly a description of it . Like I I know I use that often enough . Yeah . Well Are you are you tak Yeah . Wait , but is that separate from what he was saying ? Yeah . Well if it if it was a L_ L_C_D_ on th on the remote , I don't know that you could f that you'd be able to see a No , I think I think we're talking menu like contrast and tuning the V_C_R_ or something if I've understood you correctly , rather than menu as what's on . Okay . Yeah , that that would be one of the features , yes . Okay . 'Cause that would be more specifically a digital box , mm-hmm . But it's it's it's something to bear in mind is that if we put a display on the remote control the c uh communication is one way , so you can't have the televisions and information back to the remote control , at least I don't think you can . Um I'm not sure . Oh , good point . Mm . Yeah . Okay , now we're moving on to market . Marketing . Should I plug that in ?