And what people do most often is changing the channel and changing the volume . People also zap like to change the channel , about um sixty five per cent during an hour of use . So we really just need to focus in on those volumes and channel changers rather than things like the audio settings , the screen settings and the channel settings , because they're used much more infrequently and probably just complicate what's going on . So I think that some things that we might wanna think about , the idea of an L_C_D_ screen was brought up although they didn't have any details on what people's preferences on that were , so I dunno know if that's coming to me later , or something like that . But something for us to consider also just the phenomenon that less is more when it comes to the buttons on the remote or what we wanna make easiest to use , make sure that , you know , something like an audio setting isn't given as much importance and visibility on the remote as something like channel changing that's used a lot more often . And basically in order for us to win over to the consumer we just need to focus on what it looks like , that it has a fancy appeal and that it's not ugly and that it feels like the way they're gonna use it , so it doesn't give them any hand injuries or things like that . Hmm . Thank you very much . That was that was great . Um 's move on to the next presentation um on effects . Was that you ? Great . Mm 'kay . Hmm . Yeah , have I unscrewed it ? Push . User interface , right . Interface . Here we go . Cheers . Mm-hmm . And I think that's in the shared , if I did it right , if anyone wants to look at it . Mm 'kay , thank you . Okay , great . Okay . Here we go . Right so I'm gonna talk about the technical technical functions design of the remote control um . We need to start by considering what a remote control actually is . It's a device that allows us to produce certain effects on our television , so i it's basically a communication device . We we tell the remote control what we want to do , it sends a message to the television saying change the channel , change the volume , uh yeah , adjust these settings , adjust the brightness .