No signal .
Is it plugged in all the way and you screwed it in and 
Ah , wait , 's screw in .
Yeah .
I I think you just have to push it in really hard .
Push the screw .
That's it .
Oh , got it .
Mm 'kay . It's taking it a little bit 
Mm alright
I've never attached to anything .
Mm , neither have I .
'Kay there you go .
Alright , so , I don't know if you guys are able to get access to um the report that was online or if I'm the only one who is .
Alright .
But , I don't even know how to play this .
No .
Press the little presentation . It's the um  it looks like a Y_ kind of  over there above Draw .
There , that one , there you go .
Alright . So we're just gonna talk a little bit about the functional requirements that people specified when they were asked . Um I guess Real Reaction did some market research . They had a hundred subjects and their usability lab and they watched them watch T_V_ and recorded the frequency that they used particular buttons and the relevance that those buttons had .
What they found was they analysed people's desires and needs . Focusing on their desires , um people specifically said that they thought remotes were ugly  , seventy five per cent of the a hundred subjects noted that and that they  more importantly though , eighty per cent said that they would be willing to pay more for a fancier looking remote . I don't know anything beyond what fancy means , but that's particularly of use to us , I think . Um also they did some questions on voice recognition and found that the desire for voice recognition was inversely related to age , so younger people were more inclined to want something with voice recognition , whereas the older people in the like sixty and above segment or so did not really think that they would pay more money for voice recognitions .
Hmm .
'Kay .
Um people also had certain frustrations , that I think that we could try to take into consideration with
our design . That being people k um frustrated with losing their remotes . I think , over fifty percent of the people mentioned that that was their biggest frustration . People are also frustrated with the difficulty it is to learn how to use a remote and I think that ties back to what you were saying before just that there's too many buttons , it just needs to be easy to use . It also mentioned something called R_S_I_ and I was hoping someone might be able to inform me as to what R_S_I_ is , because I don't know .
Hmm .
Repetitive strain injury .
What ?
Repetitive strain injury .
[gap]
Ah . There we go . Wow . People do not like that . So I guess sort of the carpal tunnel type thing , people do not like that , um the repetitive use , I guess , caused a strain . Um looking at the needs people specified , the problem right now is that people's remotes are not matching their operating behaviour . People are only using ten per cent of the buttons that they have offered to them on their remote .
So if you