ES2008b: 1800 - 2000 s
FEE030 (B): Yeah .
FEE032 (D): Mm yeah . Maybe I mean if I get m more numbers , I'll e-mail you before the next meeting in terms of ages . But this doesn't divide up anything and there was only a hundred subjects also , which isn't , I mean , really isn't that representative , especially if it's a hundred subjects that th they then can subdivide into age groups that means there's very few in each age group , so
FEE030 (B): I
FEE029 (A): Mm-hmm .
FEE030 (B): Mm-hmm .
FEE030 (B): Yeah , but I th I think regardless we're we're aiming for the under sixty five or something .
FEE032 (D): [gap]
FEE029 (A): Under sixty five , okay , that's a good start . Um .
MEE031 (C): Yep .
FEE029 (A): I'd say we're uh can we narrow it down to maybe um
FEE029 (A): teenagers and families ?
FEE029 (A): 'Cause that would go up to like fifty ?
FEE030 (B): Or like single professionals or something .
FEE032 (D): Twenty to like fifty five .
FEE029 (A): Okay , single
FEE032 (D): I dunno .
FEE030 (B): Yeah .
FEE029 (A): It's it's hard to narrow it down .
FEE030 (B): It's really hard to figure out right now .
MEE031 (C): I think the product appeals across a quite a broad range of ages . I mean , we we said simplicity is is one of the features , so it's going to appeal to people , maybe people who have problems with technology , you know , people who get scared by having lots of buttons , and that might be older people , but then we've also got fashion , which is something that definitely appeals to younger people .
FEE029 (A): Mm-hmm .
FEE029 (A): Okay .
FEE029 (A): Mm-hmm .
FEE030 (B): Yeah .
FEE032 (D): Well maybe we don't have to defi define the target group by the demographic of age , maybe we can define it by like the demographic of
FEE029 (A): Right .
FEE032 (D): like h t how much money they have to spend or something like that , like , well obviously it has to be someone who owns a television , and like how recently have they bought their television like that sort of thing .
MEE031 (C): Yeah . Yeah aim for a an income group .
FEE030 (B): That's a good point .
FEE029 (A): Mm-hmm .
FEE029 (A): Mm-hmm .
FEE030 (B): Yeah .
FEE030 (B): Mm .
FEE029 (A): So maybe it's more useful to d d to define objectives like fashion and simplicity than to find specific target group as far as age is because , yeah , things so different will appeal to different people , but
FEE030 (B): Yeah , t probably .
MEE031 (C): Yeah .
FEE029 (A): Okay . Um oh , there're a couple functions do we want something so that do we want some kind of thing to find it if it's lost ?
FEE030 (B): Mm .
FEE032 (D): Yeah .
FEE029 (A): Like a button on a T_V_ you can press and it'll ring or something , I don't know like or beep ?
FEE032 (D): H
FEE032 (D): I mean , like I said before , fifty per cent of of the fru f like frustration someone can have that was the biggest one and half the people said that happened and we all mentioned it before we knew about it .
FEE029 (A): Mm-hmm .
MEE031 (C): Yeah .
FEE032 (D): And if we're talking about making something easy that sort of goes along with it so it wouldn't be like a random thing to sort of add in . It would be relevant to like the overall goal I think , so
FEE030 (B): Mm .
FEE029 (A): Mm .
FEE030 (B): Yeah , that'll probably be good .
FEE029 (A): Okay , we have to we have about four minutes left to define our functions . So let's do that quickly . Um so we want something to keep it from getting lost .
MEE031 (C): Yep .
FEE030 (B): Yeah .
FEE029 (A): And we want
FEE029 (A): um
FEE029 (A): we want large buttons for the essential things .
MEE031 (C): Yeah .
FEE030 (B): Yeah .
FEE029 (A): Large , accessible buttons for the essentials .
FEE029 (A): We want a possibility to um to get um
FEE029 (A): a possibility to get the extra functions .
FEE030 (B): Mm-hmm .
MEE031 (C): Yeah .
MEE031 (C): Which are kind of hidden away in some way or
MEE031 (C): well not hidden but they're uh
MEE031 (C): they're not as prominent as the main features .
FEE029 (A): Mm-hmm .
FEE032 (D): Hmm .
FEE029 (A): Um , yeah , hidden way .