ES2008b: 1400 - 1600 s
MEE031 (C): It's like double R_ .
MEE031 (C): Yeah .
FEE029 (A): But it's , yeah , we put the um
FEE029 (A): fashion in electronics . So we gotta keep that in that in mind .
FEE030 (B): Okay , so we want something that looks good
FEE029 (A): Yep . Yep .
FEE030 (B): and is yellow .
FEE029 (A): Yeah , or ha maybe some buttons could be yellow . Like , we can we can play around with it a little bit .
FEE030 (B): Okay .
FEE029 (A): Um .
FEE029 (A): Okay , we need to talk about our functions and our target group . We need to decide who our target group is . You um in your analysis of different market um of the marketing , you identified that different groups wanted different things or had certain preferences , for example that um that older people didn't really care for um voice recognition , but younger people did . Um and so who are we aiming this at ?
FEE032 (D): Mm-hmm .
FEE032 (D): Mm-hmm .
FEE030 (B): Well if we're gonna say that function um fashion we put the fashion in in electronics then you automatically , I think , a sort of younger group that that's who's gonna be attracted to this .
FEE032 (D): Yes , I do think , who's gonna have the money to buy that also , that one ?
FEE029 (A): Mm-hmm . It's gonna be twenty five Euro remember , so um it has to be avai marketable to um whomever it is .
FEE030 (B): Mm-hmm .
MEE031 (C): Is it is it something that's gonna be sold separately from the television or is it something that comes w with a television ? 'Cause that would affect the way that we market it .
FEE029 (A): Well at least right now what we're doing is um deciding on just the remote itself , so it will probably be sold separately , twenty five Euro by itself .
MEE031 (C): Right .
MEE031 (C): Right , okay .
FEE032 (D): The only break-down that I was given in terms of age was the voice activation and basically there's a big jump , after thirty five people don't really care if it has voice , so it's like basically fifteen to thirty five that think that that's a good idea . I dunno I'm gonna be given any other numbers broken down in terms of age later , but if that's sort of the only quality that we have that is divided into age then we would wanna stick between the fifteen and thirty five range .
FEE030 (B): Mm-hmm .
FEE030 (B): Yeah , that's probably uh a population w quite a little bit of disposable income for use on technology anyway , so that might be a fairly good target group for us .
MEE031 (C): Yeah .
FEE029 (A): Now , those are that's all specific for speech recognition . Are we gonna use that as one of our functions ?
MEE031 (C): Um .
FEE030 (B): Mm .
MEE031 (C): I I would say no , because it's gonna add too much to the price .
MEE031 (C): Especially if we are marketing it as a separate product , people are gonna be paying uh , well , uh we've got a price limit of was it twelve twelve and a half Euros for to produce it ? And I wonder if we can get voice recognition into that twelve and a half Euros without having to make too many other compromises .
FEE029 (A): Mm-hmm .
FEE029 (A): Mm .
FEE030 (B): To produce it , yeah .
FEE029 (A): To produce it , yes .
FEE029 (A): Mm .
FEE032 (D): But what else are we gonna put , I mean not that I'm really gung-ho about it , I don't know what else you can put in a remote to make it technologically advanced though . So like other than just making it look good , how is it I mean it can look really great and still have the same up-n-down buttons and why's anyone gonna buy a new remote ?
MEE031 (C): Yeah .
FEE030 (B): Hmm .
FEE030 (B): But right .
FEE030 (B): Well but why are we why are we aiming for a technological advancement ? Everything we're talking about is ease of use and simple and that doesn't necessarily mean more technology , in fact it could use it could mean , not . If they might be overwhelmed with with remotes that have too many buttons and too much technology .
FEE032 (D): Mm-hmm .
FEE029 (A): That's a good thing to keep in mind .