Executive Summary

Recent investigation of the remote control market shows the following.

• The most important aspect for remote controls happens to be a fancy look-and-feel, instead of the current functional look-and-feel. This aspect is twice as important as the second aspect. Fancy stands for an original look and feel of the case and interface.
• The second most important aspect is that a remote control should be technological innovative. In turn, this aspect is twice as important as the next aspect. Innovative stands for the use of technical features that do not exist in current remote controls.
• The third most important aspect is that the remote control should be easy-to-use.

Recent Fashion Update

Fashion watchers in Paris and Milan have detected the following trends.

Target group: Young, trendy

• This year, fruit & vegetables will be the most important theme for cloths, shoes, and furniture.
• Also in contrast to last year, the feel of material is expected to be spongy.

Target group: Older, rich

• The older target audience still prefers dark colors and simple, recognizable shapes.
• Material should be familiar, wood is popular.