00:00	um
00:04	why don't you know he has produced a powerpoint presentation
00:07	uh i think it's already um actually
00:08	so um
00:12	huh
00:12
00:14	and is that right
00:19	maybe
00:20	uh
00:33	applies in the time
00:38	yeah
00:39	okay right
00:41	i know
00:41	i
00:45	doing something
00:48	there is a yeah
00:48	yeah
00:50	okay
00:53	that's
00:55	and was to kick off meeting for our our project
00:59	i
01:02	and um
01:04	this is just ordered a meeting is an extra five minutes
01:07	and set of facts of artistic and it's
01:10	make sure that we on the other i'm laura and i'm the project manager
01:14	okay
01:14	she
01:15	tended to see something
01:17	i i'm david and i'm supposed to be industrial designer
01:20	okay
01:21	and i'm andrew and i'm the marketing
01:25	mm
01:25	experts
01:27	and creating um user interface
01:29	great okay
01:30	i have
01:32	as they're designing a new remote control
01:34	and um
01:36	so i have to record who's here actually
01:38	so this
01:40	the the dungeon created
01:44	and you know i don't time
01:48	and yes it is that designing you might consider um as you can see this be original trendy and user friendly
01:56	and
01:58	so that's kind of our our brief
02:00	so alright
02:01	um
02:02	and so there are three different stages to the design
02:06	i don't know a sure what would you guys have already received
02:09	and
02:10	in your emails put that you can
02:12	um i just got the project announcement uh
02:14	uh_huh
02:16	yeah designing a remote control
02:19	yeah that's that's
02:19	yeah yeah
02:20	so that if it equals t. k.
02:20	yeah
02:20	you mean
02:22	and
02:24	they're gonna have like individual work and then a meeting about it
02:27	and
02:28	repeat that process three times
02:31	and
02:34	and at this point we get try that the whiteboard over there
02:38	and that
02:39	sarah are
02:41	he gets to a favourite animal and
02:43	sum up your favourite characteristics of that
02:45	so he likes to christ
02:46	i will go
02:47	great that's great
02:54	alright
02:56	so
03:01	this one here right
03:03	uh_huh
03:03	okay
03:05	minutes
03:06	alright
03:07	my favourite animal
03:09	and it's like
03:23	a big l.
03:31	yeah
03:33	carrots their characteristics of that i
03:35	yeah yeah
03:36	ah well
03:37	basically um
03:39	high priority for any animal for me is that way
03:42	be willing to take a lot of
03:45	physical affection
03:46	from
03:47	the family
03:49	and just
03:51	yeah that we have lots of personality and uh
03:55	be facing them robust good health
03:57	for this is blue
03:59	to be a
04:01	families be
04:03	right
04:03	huh huh
04:04	okay
04:07	yeah
04:14	no matter bound would be a monkey
04:25	yeah
04:27	and i'm a little key and very kind and partly it's only real not on when the other with them
04:33	huh huh
04:35	right
04:35	cool
04:40	still here
04:40
04:45	you can take as you know know that this is eli because you have not
04:49	on off a lot to discuss a holiday would say
04:51	do fill out your interest anyway
04:53	okay
04:55	lexical did a lot more about beagles
04:57	okay so well one of the idea again
04:58	okay
05:00
05:01	i dunno mine is an athlete can spot them
05:06	impressionist
05:09	control
05:10
05:11	is that oh yeah
05:12	i i
05:13	yeah
05:18	um
05:19	well my
05:21	i don't know it's just that time i can think off the top of my head
05:24	that's bigger reason is 'cause i'm allergic to most animals of magic channel four so
05:27	oh
05:29	um fish was a natural choice
05:31	um yeah and i kind of light wheels becoming all
05:35	you'd everything in sight
05:37	i
05:38	yeah but how mess and mild and interesting
05:38	uh_huh it
05:41	hmmm
05:42	okay
05:43	i says in and interaction right
05:45	mm hmmm
05:49	superb sketch by the way
05:50	i
05:53	thilo's bit bigger think
05:54	i can choose a dog as well
05:57
05:57	but
05:58	i was to a different and it's a
05:59	yeah
06:00	um my said analyse my and uh that and that
06:02	yeah
06:04	and
06:06	that doesn't really like them and see
06:08	i
06:11	okay
06:13	yes wanted to pay to see
06:15	um
06:18	i see a dog in there
06:19	there are a very good at it
06:22	now i see a rooster
06:24	huh huh huh huh
06:28	ah
06:33	what kind of that
06:34	i he's a mixture of that a very things and it
06:39	and what they're like a banana um
06:43	that's used to test his tail wags and is very friendly and cheery and always pleased to see then
06:49	that kind of affectionate and
06:52	um
06:54	yeah
06:56	and is quite quite wee as well sit in a can doesn't take up too much space
07:01	um
07:05	and uh uh huh
07:06	i
07:07	because if anything radius his tail
07:09	as well as quietly as i said
07:11	is he aware that this is on saturday least a thing
07:13	i did see it does that he's had his dinner
07:16	i
07:16	and then it has all the sentence get up and start chasing his tail
07:19	but
07:20	it's rendered a minute
07:21	enough so that the dog
07:23	yeah sarah
07:23	probably when he was little he got lots of attention for doing it in
07:27	and maintain
07:27	this forever been conditioned
07:28	maybe you could
07:30	and and what she found it's just an year
07:35	okay
07:38	yeah
07:40	and a meeting next
07:42	and
07:44
07:45	okay and i need to discuss the project find them
07:49	um
07:52	so according to the brief um we're gonna be selling this remote control for twenty five euro
07:57	and i'm way
07:58	aiming to make
08:00	fifty million euro
08:02	and so we're gonna be selling this on an international scale
08:07	and uh we do want it to cost any more than at twelve fifty or and sing
08:12	fifty percent to the selling price
08:15	and we discover that again
08:17	sure
08:19	uh sir place
08:22	alright
08:25	so cost like
08:26	production cost is
08:27	altogether
08:28	twelve fifty but selling price is is a wholesale or retail
08:32	i call the shelf
08:36	yeah i imagine that
08:37	that's a good question
08:38	our sale our sale anyway
08:39	i imagine it probably is our sale actually because it's probably a good
08:40	yeah okay
08:42	okay
08:44	the um
08:45	the retailer t. and self whatever price they want
08:49	and
08:51	alright
08:51	but i i dunno i mean do you think the fact that it's going to be sold internationally will have a bearing on
08:56	a need to sign at the total
08:58	yeah
08:59	think it will
09:00	and
09:05	mm
09:08	oh right away i'm wondering if there is um and like the d. v. d. players if there are zones
09:13	oh yeah it regions and stuff yeah
09:14	um
09:15	frequencies or something
09:16	yeah
09:17	hmmm
09:17	okay
09:18	as well as uh huh
09:20	characters um different yeah
09:23	keypad styles and symbols
09:25	yeah but for american shows you think they'll be
09:28	lisp as depends on how complicated our remote control
09:28	you know
09:31	it does make sense um
09:33	maybe the design point of view this
09:35	you have
09:37	more complicated characters like european languages then you need one
09:40	yeah
09:40	yeah
09:41	yeah
09:42	yeah
09:42	okay
09:43	and then and then all of the other thing international is on top of the price
09:47	i'm thinking
09:50	the price mike
09:52	might appeal to a certain market in one region whereas in another it'll be different so
09:57	would just like in terms of like the wealth of the country like
09:58	just a characteristic characteristic of yeah
10:00	just
10:01	how much money people have to spend on things like
10:02	or just like
10:03	basic product a digit position think
10:06	twenty five euro remote control might be a big hit in london
10:11	might not be such a big hit in and
10:14	greets you know
10:15	and sits in yeah
10:16	and like that
10:18	marketing
10:19	uh_huh
10:19	get more control of a l. c. d. writing on this time
10:22	if
10:23	um
10:55	right away i'm making some kind of assumptions about what
10:58	what information we're given here
11:00	hmmm
11:00	thinking
11:02	'kay trendy probably means something
11:04	other than just basic something other than just
11:05	yeah
11:07	standard
11:08	um
11:10	so um
11:11	i'm wondering right away is selling twenty five euros is inserted that is gonna be like the premium product
11:16	and
11:17	yeah yeah like how much does you know a remote control codes to
11:21	oh twenty five euro i mean the thumb
11:24	that's but like
11:25	eighteen pounds or something isn't it
11:27	uh_huh
11:27	for know is it as much as a
11:29	sixteen seventeen eighteen times
11:29	yeah
11:31	yeah it's it's yeah
11:32	and
11:33	as you know i've never forum it does kind of
11:36	no
11:36	hi hi good a remote control got you
11:39	um
11:40	i am
11:41	but yes 'cause it has to like kind of food gimmicky
11:46	and
11:48	right
11:49	okay
11:51	you can ski on it yeah
11:53	okay
11:54	uh well it's it's just anybody have anything to add to
11:58	and
11:59	to define and say she still
12:02	do we have any other background information on like how that compares to other
12:07	yeah i see that would be a sewing machine you like
12:08	other
12:10	yeah
12:10	what your money would get you
12:12	uh_huh
12:14	mm
12:33	he the interesting thing about discussing um
12:37	production remote control for me is that
12:39	well as you point that i still think remote controls being summoned something people
12:43	consciously
12:44	that's that's in their purchasing habits
12:47	yeah yeah
12:47	it's just like
12:49	getting shoelaces issues or something just comes along
12:51	well
12:52	five minutes to end the meeting will okay where the time to
12:56	gonna be like
12:57	yeah
12:57	yeah
12:57	there is there like how do you i i mean one one way look at it be well
13:01	the people producing
13:03	television sets maybe they have to buy
13:05	low control is another way is maybe people at t. v. sets are really fed up with their remote control
13:11	and they really want
13:12	uh_huh
13:12	a better one or something
13:14	okay bottom bottom of controls because um the cost up of having for for additional calls for each instance
13:19	right
13:20	right
13:21	so um and then was just to make choices control
13:21	okay
13:24	right so in function one of the priorities might be
13:26	yeah
13:26	two
13:28	combine as many
13:29	uses
13:31	right c. d.'s and that should be like a main design aim of a remote control or titanium
13:34	i think so
13:35	your your satellite ten year
13:37	yeah you're telling a new v. c. r. and everything
13:39	well like um
13:41	maybe what we could use as it sort of like an example of a successful
13:44	other piece technology is
13:46	palm palm pilots
13:48	they're gone from being just like little sort of scribble boards to cameras m. p. three players telephones
13:52	uh_huh
13:55	everything agenda so i can wonder if we might add something new to the to the remote control market such as the lighting in your has so uh
14:00	yeah
14:03	um
14:03	or even many minutes appliance
14:06	and what you want a lot slightly might fit in there are one to one side sometimes and they cannot that's a good idea to extra functionalities
14:08	yeah yeah
14:10	and
14:12	yeah but personally for me at home i've i've combined the um the audio video of my television set and my d. v. d. player with c. d. player
14:22	so they will work actually function together but i differ remote controls for to them
14:26	uh_huh
14:26	this is sort of ironic that that then they're in there
14:31	um
14:33	you know the sound everything is just one system but each one's got its own little
14:36	uh_huh
14:38	right
14:42	and mm
14:44	okay yeah and all of gonna have to wrap up pretty quickly in the components and artist and nothing else
14:51	okay and
14:53	so anything else anybody wants had applied what they don't like about remote controls eighties thing
14:59	would really like to be
15:00	part of this new and cool
15:02	and you losing them
15:04	you keep losing them make a
15:06	find know if you're taking yeah
15:07	mm
15:08	and
15:09	mean usually quite small or when you wanna
15:10	uh_huh
15:11	yeah uh
15:13	yeah
15:13	yeah
15:13	and then you know
15:14	yeah
15:15	you get this one's we can if you like whistle or make a really high pitched noise they beep
15:15	this is really good
15:19	yeah
15:19	there i mean it doesn't mean you don't include to think
15:24	uh
15:25	uh_huh
15:25	sure
15:26	okay mean
15:27	i'm a member when the first remote control my my family had was on a cable actually the cable between yeah the t. v. and big like buttons that sort of like
15:35	like on a blender or something
15:36	my goodness
15:37	and um you know nothing about what they are now
15:40	it's better but actually it's still kind of
15:42	i dunno like
15:44	a massive junky thing on the table maybe we could think about how
15:46	still feels quite primitive
15:48	to be more you know streamlined
15:51	maybe i could touch screen or something
15:52	something like that yeah or whatever you technologically reasonable
15:53	okay
15:56	uh_huh okay well i guess that's up to our industrial designer
15:57	'cause it could be it could it could be that if it could be that functionally that doesn't make it any better but that just the appeal of of not having you know these days is the root
16:02	it it's faster
16:05	few things in people's homes are becoming more and more like
16:08	chic you know
16:08	yeah
16:09	um nicer materials and
16:11	okay
16:12	might be
16:15	okay
16:15	be worth exploring anyway
16:17	right well um so as to wrap up the next meeting's gonna be in thirty minutes that's by and about ten to twelve point i want
16:25	and so
16:27	and between nine and
16:28	and
16:30	as industrial designer you're gonna be working on
16:33	you mean that's a working design of the city you know you're doing there
16:36	and
16:37	for a user interface
16:39	technical functions i guess that's you know like what we've been talking to mike what it'll actually day
16:44	and and
16:46	and marketing executive
16:49	you know they need
16:51	thinking about what it actually what you know what requirements it has to
16:54	has to fulfil
16:56	um you know the instructions e-mailed t. think yeah
16:59	okay
17:01	hmmm
17:05	me
17:07	yeah says that the functional design stage is next yes
17:14	and yeah
17:16	and it seemed to the meeting
17:19	so i got that little message a lot of seniors my fellow it's a
17:19	um
17:20	uh_huh
17:27	before we wrap up this to mean to round same page yeah
17:29	uh_huh
17:30	um
17:31	do we
17:32	we were given sort of an example of a coffee machine or something right well
17:36	uh_huh yeah
17:38	um
17:40	are we at me right now on the assumption that our television remote control may have features which go beyond the television
17:47	or are we keeping sort of like uh
17:50	a design commitment to
17:52	television features
17:53	okay well just i could kick this respect to finish night and i guess that's that's that's i mean you probably want some kind of unique selling point of that
17:53	and uh yeah
17:56	yeah
17:57	sure
18:01	okay
18:02	so what um
18:04	you know
18:04	i mean one factor would be production
18:06	okay yeah
18:07	yeah
18:07	because there's a cap there so um
18:09	okay
18:10	depends on how much you can cram into that price
18:13	uh_huh
18:13	okay
18:15	yeah
18:15	having and that's the mean that
18:18	okay
18:18	okay
18:19	actually okay well that's that's the end of meeting them
18:22	and
18:24	i am
18:24	yeah
18:26	thank you for coming
18:28	okay
18:30	go ahead of what they want the best thing it's and
18:33	if
18:35	hmmm
18:38	right
18:39	great
18:40	how is he times you know
18:46	so
18:47	function and
18:49	okay good
18:52	it's mm
18:54	i mean if you can just need on a day and then
18:56	and
18:57	uh oh
18:58	no 'cause this kind is helpful
19:03	right right yeah
19:04	function and
19:07	e. f. eight
19:08	huh
19:09
19:10
19:11	okay this
19:12	yeah just openings
19:12	yeah
19:14	kinda that's okay
19:16	nice
19:20	four
19:37
19:52	okay
20:42
20:58
21:10	i

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